American Royal 2015 campaign
The American Royal, iconic of Americana, is an event that happens annually in Kansas City showcasing BBQ, rodeo, equine, and livestock. Typically, the branding for the event is...predictable. I wanted to shake things up a bit. In an effort to appeal to the younger, arts and tech community that is growing in the area, I have brought the important qualities of the event into a more modern design.
