Neuroses: Brand Development, Application, + Standards
People are drawn to things that are frightening. We love suspenseful movies that draw on our fears and/or cause us to question our present reality. I created a business model that takes those sensations and allows for team building, a fine dining experience, and an event space that is simultaneously beautiful and fear inducing. The final project will be a brand standards manual, outlining unique application of branding elements. I have included the project brief for reference + some environmental inspiration & a description of the event.
_________ brand standards manual __________
