Whaley Sweet logo
When your home bakery starts getting regular requests, it's time to develop a brand for your product. A confectioner out of Lawrence, KS needed some help getting his brand off the ground, as well as some early promotial materials.
Since his last name is "Whaley," a whale as the main logo object seemed natural. A chef's hat gives the illusion of a plume of mist. Color is intentionally beyond the lines. The object is paired with a unique hand lettering, collectively achieving a clean look and playful attitude.
